You HAD to be there!!!
Tuesday, November 23, 2010
Friday, November 19, 2010
Diesel 30 Day Turbodenim Challenge – Day 4
It’s now Day 4 of the jeans challenge. Day 4? Feels like we’re in a series of 24 right now, especially when we’re trying to turn raw denim jeans into vintage classics in just 30 days. Any minute Jack Bauer could jump out of a cupboard, grab us up, tie us with telephone wire up and force us to tell him everything?!?!? EVERYTHING!?!?!?!
Ok, so last time you saw us using Nandos Extra Extra Hot crisps to tick off one of the challenge boxes, WIPE. Diesel’s Turbodenim reacted very well to the Peri-Peri-ness and they still remain in a great condition. Oh, yeah. We’ll see about that. Let’s put these bad boys to the test.
As you can see from the zip card above there are many stages still to get through. But to speed this process up, today we went for CLIMB, SLIDE, TUMBLE, ROLL and… IRON…?!?!?
Keep locked to RWDmag.com to find out how we’re getting on with our pairs of Turbodenim and remember when you get yours, those who photograph their best efforts and upload them to Facebook.com or Diesel.com the most innovative and imaginative methods will be in the draw for one of Diesel’s amazing prizes.
Tuesday, November 16, 2010
Diesel 30 Day Turbodenim Challenge – Day 1
When Uncle Sam came knocking on the rhinestone-clad doors of Elvis, Shaggy and Muhammad Ali they didn’t go running like scared little babies, afraid foreign forces would get the better of them. They stood up to be counted, they knew it was their time to make a difference and sculpt the world into a better place. Ok, maybe Muhammad did some running but you know what we mean. A few decades down the line and Diesel decided to call up RWD’s Danny Walker and Chidi Ubani to partake in their 30 Day Turbodenim Challenge…
Answering the call was a simple one, “What, we get free Diesel jeans? Yeah, we’re up for that.” However, actually participating was a different story, we had to read a press release, know what waist size we were and (to top it off) navigate halfway across London (about three stops on the Underground) to pick them up. Tough work don’t you think?
After the hardship of the journey, it was a pleasure that Carnaby Street still hadn’t woken up yet. Without brushing a single shoulder or stepping on anyone’s toes we infiltrated the Diesel store. Only one decision left now… skinny fit or regular? Although the skinny fit was a good cut, it was all about regular ones.
So what is this 30 Day Challenge about?
When Diesel and ISKO™ – the world’s biggest denim manufacturer – joined forces to create Turbotech™, who’d have thought it would be RWD getting the call to try out their new range of Turbodenim. Basically we have to crawl, stretch, skid, tumble, climb, surf, lift, dive and skank in our jeans to see if we could age them in a month.
Sounds good, right? President and founder of Diesel, Renzo Rosso, also spoke highly of the new collab. “This incredible, innovative fabric, developed in collaboration with ISKO™, allows denim to live and change according to the wearer’s lifestyle. It’s a real second skin – enjoy it!” And we will Renzo.
So here is what we need to do for the next 30 days…!?!?!?!
DAY 1… WE CHOSE TO WIPE…
And more images from Day 1…
Keep locked to RWDmag.com to find out how we’re getting on with our pairs of Turbodenim and remember when you get yours, those who photograph their best efforts and upload them to Facebook.com or Diesel.com the most innovative and imaginative methods will be in the draw for one of Diesel’s amazing prizes.